IPTV vs Netflix, NOW and Other Streaming Apps

Netflix, Disney+ and Prime Video all stream over the internet, and so does IPTV — so what's actually the difference? The short version is live TV. This guide explains how IPTV compares with the big streaming apps, where NOW and Sky Stream fit, and whether it makes sense to have both.

What's the Difference Between IPTV and Streaming Apps?

Streaming apps such as Netflix, Disney+ and Prime Video mainly offer on-demand libraries of films and series you choose to play. IPTV focuses on live TV channels arranged in a programme guide, like traditional TV, often with an on-demand library and catch-up added. Both use broadband; the difference is live channels versus a library.

Live Channels vs On-Demand Libraries

With Netflix or Disney+, nothing is 'on' — you browse and pick. That's ideal for box sets and films, but not for live sport, news or programmes you want to watch as they air. IPTV gives you scheduled channels, a guide showing what's on now and next, and live events. Many IPTV services also include on-demand films and series, but the library differs from any single streaming app's exclusive originals.

Where NOW and Sky Stream Fit

NOW is Sky's streaming service: it offers live Sky channels and on-demand content in memberships such as Entertainment, Cinema and Sports, with no contract. Sky Stream delivers the full Sky TV service over broadband instead of a satellite dish. Both are forms of internet-delivered TV run by the broadcaster that owns the channels. A standalone IPTV subscription is a different product — see IPTV vs satellite TV for how Sky's own offers compare. For how these platforms compare with other providers, see IPTV providers in the UK.

Cost Compared

Streaming apps charge a monthly fee each, and costs add up quickly when you subscribe to several. Sports through NOW or Sky is typically the most expensive part. An IPTV subscription is usually a single fee for live channels, sport and on-demand content, and longer plans cost less per month — see IPTV prices and plans. What's best value depends on whether you watch mostly live TV or mostly exclusive series from one app.

Devices and Apps

Netflix, Disney+ and Prime Video have official apps on almost every TV, stick and phone, and you just sign in. IPTV uses third-party player apps, which you set up once with your login details. Most IPTV-friendly devices, such as a Firestick or Android TV box, run both, so you can switch between them with the same remote. See compatible devices.

TV Licence Rules for Each

• On-demand-only apps such as Netflix, Disney+ and Prime Video (excluding any live channels): no TV Licence needed for that viewing
• Live TV on any service, including IPTV, NOW's live channels and Sky Stream: a TV Licence is needed
• BBC iPlayer: a TV Licence is needed for any viewing, live or on demand

TV Licensing has the definitive rules and examples.

Using IPTV Alongside Streaming Apps

Many households use IPTV for live channels and sport and keep one streaming app for its exclusive series. Because both run on the same devices, there's no extra hardware. If you're cutting costs, compare what you actually watch each week before deciding which subscriptions to keep — our is IPTV worth it guide includes a simple way to do this. Our overview of IPTV in the UK covers devices, broadband and costs in more depth.